The size of an enterprise is determined by the genes formed when the enterprise was founded. It is not possible to be big if you want to be big. It is impossible for a rabbit to become an elephant. No matter how thin it is, it is bigger than a rabbit.

 　　1. Corporate culture consists of a series of east-west columns such as values, beliefs, rituals, symbols, and ways of doing things:

　　Company goal: At the material level, every employee can afford to buy a car and live in a house. At the life level, every employee is happy and can travel all over the beautiful mountains and rivers of nature with his family. On the spiritual level, each employee becomes the pride of the family and even the family, and is respected and respected by others. Career level for each employee to build a good platform, so that self-worth can be realized, the company is a broad family.

　　2. Mission: to remedy health deficiencies

　　3. Purpose: to manufacture safe, reliable and efficient drugs for ordinary patients, and to manufacture safe, controllable and effective drugs for patients in distress.

　　4. Action: Determine strategic objectives, size up the situation, and follow suit.

　　5. Interest policy: the public interest gives priority to the personal interest, the public interest determines the company's decision-making when making decisions, and the common interests of individuals and the company determine the specific behavior when executing.

　　6. Company management ideas: maximize benefits, the highest efficiency, the fastest time; Development stage, development priority benefits, short time and fast speed first; The annual growth rate of the three main indicators of sales, profits and taxes is always greater than 30%.

　　7. The company's development strategy: choose products with a huge market, have a group of super reliable talents, have money but never enough to spend and have money that will never be earned.

　　8. Company proceedings: joint participation, brainstorming, the first people after the master; everyone is equal, fair and just;

　　9. Staff's ideological guidelines: The company is my second home, thinking about home everywhere, building my first home and maintaining my second home;

　　10. Staff action policy: act first and reap later; Everyone before their own; There are no complaints and suggestions. In case of difficulties, there are ways to do so and do not flinch. After receiving the task, do your best to ensure the completion;

　　Staff collective guidelines: giving priority to others; helping others; taking on heavy burdens

　　Staff moral character:

　　1) Mission-firm belief and strong corporate mission.

　　2) Morality-having both ability and political integrity, with virtue as the first.

　　3) Integrity-Honesty and honesty.

　　4) Resilience-perseverance, perseverance to overcome all difficulties.

　　5) Responsibility-Rights and responsibilities coexist.

　　6) Initiative-a sense of ownership, proactive work.

　　7) enterprising-positive, constantly learning new knowledge, new technology.

　　8) Collaboration-Collaboration is the way to win.

　　9) Trust-trust each other, work hand in hand and create brilliant future together.

　　10) Courage-the courage to take responsibility, dare to admit mistakes

　　The leadership team needs: far-sighted vision, strategic intelligence, calm determination, the courage to lift heavy weights, and the physical strength to turn things around. Leaders must precipitate their own views and thoughts from their own experiences and the classic cases of others, and form their own methodology and act according to this methodology.

　　Enterprises on two issues, survive, development

　　How high a mountain you can climb depends not only on your physical fitness, but also on how high the mountain is.

　　The future pulls down the present, first choose the goal, then decide the journey.

　　Talent is attracted, long-term retention depends on the company culture.

　　Human resources-care is the best weapon (work)

　　Longest industry: Dojo, school. All employees have to keep learning and teaching in order to last long.

　　Pleasant: short, addictive

 　　Happiness: feeling, looking forward;

　　Little music-entertainment, external causes, happy because of things, happy because of things, come and go fast

　　Happiness: experience, eternal;

　　Great joy-liberation, internal cause

　　Complain: pouring water into your shoes is even more uncomfortable if you make a mistake.

　　Hate: To get rid of the rats, burn your own house

　　Attitudes towards people and things determine the quality of life.

　　Harms others but not self-interest, the essence is hatred.

　　Self-interest at the expense of others is also an aspect of competition.

　　Corporate Vision:

　　From 500-700 people, over 1,000 people, over 5,000 people, to over 10,000 people, multiple production and manufacturing areas, 200-1000 mu headquarters living area

　　Sales of more than 10 billion yuan have entered the top 100, top 10, and top three of the national pharmaceutical industry, the top 100 companies, the top 50 companies, and the top 500 companies in the world, with a market value of over 100 billion yuan.

　　1-2 new drugs, 3-5 imitation, more than 10 imitation

　　1 Wujiang Research Institute, 2 R & D centers (Beijing, Shanghai), and professional R & D centers in various regions

　　Employees in the local upper-middle income level.

　　Leisure activity center, fitness center, welfare catering center

　　Chemicals, biological drugs, biological products, vaccines, diagnostic reagents, ethnic drugs

　　Solid preparations, injection preparations, liquid preparations, raw materials, Chinese medicine cultivation

　　Government organizational structure, pyramid, subordinate to superior

　　Organizational structure of the company, with superiors supporting and serving subordinates, and direct communication and information sharing between departments

　　The three purposes of marketing: sales, share and profit.

　　Strategy is only for the company, strategy is only for the product

　　The system is promulgated from top to bottom-and relatively fixed.

　　The mechanism negotiates from the bottom up --- and is based on people and things.

　　Ugly words before not ugly

　　Because of the power of heaven, such as doing things according to reason and law, human beings follow heaven, heaven and earth, earth, and Tao follows nature. Rabbits cannot grow into elephants. The first is to do the right thing, and the second is to do the right thing.

　　People need not much, but want too much

　　Good is like water, a gentleman does not have a weapon-the path of a firm goal can be tortuous.

　　Weakness is better than strength, just defeat, softness is successful, between strength and softness is successful, and to softness is to strength-dripping water wears through the stone

　　The cause is invincible, the cause is used, and the time is adjusted according to the place.

　　Company strategy:

　　Committed to the two areas of pharmaceuticals and health services, the formation of a framework, sound platform, increasingly plump. A five-in-one company of R & D, capital, marketing, manufacturing and medical and health services;

　　Become a five-in-one sequence: give priority to the trinity of marketing, manufacturing and research and development in advance; adjust the order of R & D innovation, marketing and manufacturing; gradually increase to R & D, marketing, manufacturing and capital; re-develop, marketing, manufacturing, capital and medical and health services; and finally transition to a five-in-one company of R & D, capital, marketing, manufacturing and medical and health services.

　　How the company establishes its position in the pharmaceutical industry and what actions and strategies it takes.

　　With notes:

　　1, research and development refers to: innovation or subversion of products. A product is anything that can be provided to the market, used and consumed by people, and that satisfies some need, including tangible goods, intangible services, organizations, ideas, or a combination of them.

　　2, capital refers to: investment financing, financial capital. Operated in the form of stocks, bonds, funds, shares.

　　3, medical and health services refers to: characteristic treatment, health treatment, health services, health resort

　　Business Strategy

　　Strategic objectives: five years to cross the river by feeling the stones, explore the mode, stabilize the heel, form their own characteristics and methods, five years to enter the national top 200 pharmaceutical, five years to enter the national top 30 pharmaceutical, n five years to the national top 3, participate in leading the national pharmaceutical industry and a certain field of health service industry.

　　Business objectives: [turnover of 10 billion yuan, market value of 100 billion yuan, profit of 1 billion us dollars]]

　　With notes:

　　Five years of stable heel: hard work, research and development, marketing, manufacturing three aspects, explore the operation mode, establish the company process, rely on their own accumulation and development, cultivate talents, form characteristics;

　　Five years to enter the national pharmaceutical 200: research and development, marketing, manufacturing, capital, service five aspects, optimize the process, replication and expansion, development and growth, reserve people, the introduction of capital, domestic operation in many places;

　　Five years to enter the national pharmaceutical top 30: acquisition and merger of pharmaceutical companies and equity participation in upstream and downstream companies, research and development, marketing, capital, manufacturing, medical and health services,

　　N five-year mergers and acquisitions: into the national pharmaceutical top 3, to participate in leading China's pharmaceutical industry. R & D, capital, marketing, manufacturing, services, output processes and models, capital equity control management, international multi-location operations, and equity participation in disruptive innovation.

　　How does the company establish its position in the pharmaceutical industry and what actions and strategies are used to establish a strong long-term competitive advantage. Research and development innovation is the leading nose, management is the fuselage of the joint departments, marketing is the engine that provides power, and manufacturing is the engine that provides power, capital operation is the two wings that move forward steadily, health service is the tail wing at the helm, and a controllable aircraft. With the improvement of the operation of the five departments in the company, the five departments, like the research and development and marketing departments, are led by three chief commissar and chief of staff.

　　Management thought: increase benefit, improve efficiency, shorten time, judge the situation and follow suit.

　　Marketing Strategy:

　　The company's controllable marketing system.

　　There are ABCD varieties: intensive cultivation of each product of Class A and Class B, and drug companies marketing Class C and other companies' products of Class D. Class A is the product for which the general manager of the product is responsible for the online marketing of the company, Class B is the product for which the general manager of the product has been responsible and the online marketing of the company, Class C is the self-produced drug of the company's drug sales company, and Class D is the drug of the drug marketing company acting for other pharmaceutical companies.

　　The network includes clinical, terminal and pharmacy: first establish domestic clinical sales network and overseas API network, then establish domestic terminal and pharmacy control sales network, and establish international sales agent network at any time for suitable products.

　　Marketing agencies are: marketing center, API center, drug sales company

　　Organization area: the marketing head headquarters is established in Wujiang River, with 27 large regional management branches and 27 regional workstations 243 the country.

　　R & D Strategy:

　　Easy before difficult, imitate the beginning, establish a team and management model, assess the situation, create as their own responsibility. Imitation training, imitation to improve, raw material preparation joint research and development, the company's growth source, advance, head.

　　Products: chemical drugs, traditional Chinese medicine, biological products (including treatment, prevention and diagnosis)

　　Institute organization: pharmaceutical pharmacology, toxicology, clinical research-based scientific research institute, technology, prescription, quality research-based engineering research institute (only set up in Wujiang)

　　Research institutions: Chemical Drug Research Center, Chinese Medicine Research Center, Biological Product Research Center, Analysis Center, Pilot Plant, Beijing Institute of Pharmaceutical Sciences, Shanghai Institute of Pharmaceutical Sciences, Overseas Institute of Pharmaceutical Sciences

　　Imitation drugs and creative imitation drugs are developed by the leading group of project leaders of the Engineering Research Institute, and innovative drugs are developed by the leading groups of more than two project leaders of the Science Research Institute and the Engineering Institute.

　　Direction: [make up for health defects] for the purpose, [medical and health services] for the guide. Imitation, imitation drugs, the first five years of innovative drugs, only research and development of large market sales products.

　　New field selection easy research and development product training entry.

　　Manufacturing Strategy:

　　Dosage forms required by the market, Wujiang original base, urban base, suitable regional base, foreign base

　　Capital strategy:

　　First of all, shareholders contribute to form a core team and accumulate themselves. Expand equity, absorb internal advanced employees, and form a stable workforce; Absorb external individual equity and private equity investment, and accumulate resources that are beneficial to the company's development; Public listing public raises capital, and the company enters Rapid development, investment in upstream and downstream holdings of the company, mergers and acquisitions of the industry, participation in strategic investment in the pharmaceutical industry, and participation in strategic investment in the medical and health industry.

　　Talent Strategy:

　　The company relies on cadres and the masses, cadres assume responsibilities according to the hierarchy, and the masses play their roles according to the backbone and soldiers. The salary of cadres is linked to the overall benefits of the departments and companies under their leadership, while the salary of the masses is only linked to their own work performance.

　　Recruit leading talents in various professions with special salary policies; retain talents with incentive policies. A large number of planned selection, training and training of advanced masses, to become reserve cadres, appointed to leadership positions.

　　The cadres are the key, the masses are the target, and the outline is clear.

　　The top core is the soul of the company. Formulating the company's strategy is the future of the company. The core comes from like-minded, from the company's founders and long-term backbone cadres and the masses;

　　Cadres: the old, middle-aged and young people are combined, and the proportion of women is more than 20%.

　　After the top level of the company determines the strategic objectives, the cadre is the decisive factor of the company.

　　Grass-roots cadres: formulate tactics and are the executors and leaders of the company's tasks. Grass-roots cadres come from the backbone of the masses and the general public, from those who are virtuous, talented, intelligent and recognized by the company. They are politically firm, knowledgeable, proficient in business and have a good style of work;

　　Masses: It is the cornerstone of the company's survival. It is the executor of the company's strategic goals and specific tactics. It loves the company, is loyal to the company, obeys orders and listens to commands, and can complete the tasks arranged by the company.

　　Senior management is the helmsman of the company and the super rock of the company's development. Senior management comes from cadres who have worked in the company for a long time. They have served in the company for more than 10 years and studied for more than 3 years and 20 days. They can enter the director level, 15 years or more and 2 years and 20 days or more. They can enter the helmsman chairman level.

　　Through 5 to 7 years of operation, to achieve the company listed. All other plans and work plans of the company serve the overall strategic objectives and must be closely focused on the overall strategic objectives.

　　The company's four major actions: unity, mobilize all forces; add, research and development products; create a marketing system; organization and team building.

　　The company's medium-and long-term goals: new, large pharmaceutical and drug research and development, drug sales enterprises. Based on the analysis of the market, learning from the example and summarizing the excellent operation mode of major pharmaceutical enterprises, we will create and explore new drug research and development and new drug sales mode, and become a large pharmaceutical enterprise with the ability of R & D innovation and international competitive advantage. The company's existing stable and reliable production and quality control system, the company focuses on the innovation of drug research and development, and drug marketing innovation.

　　Company construction: the establishment of the company's core management team-based shareholders meeting and board of directors, can fight, the company's interests first, listen to the command of the sales team, professional, innovative R & D team, can endure hardship, stable, reliable production team, selfless, guarding the company's life quality control team, social resources, the company's blood of the financial team, director (political commissar) and general manager (head) dual responsibility personnel management structure, equity structure optimization of the public company.

　　Pharmaceutical manufacturing: to meet the production of most mainstream dosage forms of drugs, solid preparations, injection preparations, liquid preparations, suppository ointment; Chemical raw materials; Chinese medicine planting base.

　　Drug sales: establish a controllable marketing system with the company as the main body and leading, integrating social resources.

　　Drug research and development: covering chemicals, traditional Chinese medicine, biological products of raw materials, imitation, agent modification, innovative drug research and development, diagnostic reagents and vaccines research and development. From imitation-oriented to innovation-oriented direction of development, the development of new products. The existing drug long-acting, immediate release, controlled release formulations, fixed dose compound and drug redevelopment. Gradually build chemical medicine, ethnic medicine, biological products three driving its research and development situation. To form a substantial industry-university-research alliance, to carry out extended new drug research and development, and to apply modern new technologies to carry out major technological innovation and quality control of the production process of old products.

　　[make up for health defects] is our aim. to provide [safe and reliable] and [efficient] drugs for public health, and to provide [safe and controllable] and [effective] drugs for difficult and critical patients is our policy and strategy for drug development and production.

The board of directors of the company will follow the principle of "the interests of the company determine the company's decisions, and the common interests determine the company's behavior", and formulate and approve the company's decisions, systems, actions and major contracts.